Off-page vs. on-page SEO techniques and tricks

Internet over 93% of online experiences start with a simple search SEO serves as the roadmap to getting more eyes on your website.

That's why more than 61 percent of marketers are making Improvements in the SEO sector and also making their organic presence atop inbound marketing priority. So hi guys, this is why generally and I welcome you all to this session in which we'll discuss The major difference between on-page and off-page SEO. But before we get any further with this session, let's take a look at the agenda. So firstly I'll start off by making you guys understand what is on-page SEO followed by which we'll talk about off-page SEO and then we'll look at the parameters to compare these two SEO techniques, Finally, we'll wrap up the session by taking a look at the difference. So I hope the agenda was clear to you guys and also don't forget to subscribe. Herb to Eddie rake our YouTube channel and hit the Bell icon to never miss any notifications from us on trending Technologies. Also, if you're someone who's looking for online certification training and digital marketing check out the link in the description box below. So let's get started with the session guys. What exactly is on-page SEO? How does this technique come into existence Page SEO basically refers to everything that you can do on your website to help search engines understand.

The site improves the chances that you will rank high for your Target keywords. When I say the content that is present on your web page.

It actually means that you can use the keyword strategically in your website's content or keyword optimization title tags meta description search engine friendly URLs header tags internal linking and anchor text All of these Commander on-page optimizations. It also includes an XML sitemap. As well and also Website performance can be measured using these on-page SEO techniques. So this video is not just focusing on on-page SEO, but also we are going to be focusing on the offbeat and their differences. So I'll just give you a brief introduction guys On-page optimization aims to improve individual web pages on your website to rank higher in search engines and drive more targeted traffic to your website with on-page SEO you have

All over the factors that influence the rankings. So this was just a small introduction to on-page SEO now moving ahead. Let's take a look at what exactly is off-page SEO off-page optimization. So I think you guys must have understood what exactly is on-page now talking about off-page. I think you guys can contradict this. Both of these on-page is present on the page and off-page is something that is not present on the page. It refers to all the actions. You can take off your website to establish Authority and help boost your site's ranking. This includes links from other websites guest blog posting on social media or writing forums. All of these come under the category of page SEO off-page optimization. So when I say off-page optimization backlinking is more important. So what exactly happens here Why exactly do we need off-page optimization in our company largely?

Consists of Link building through different approaches such as guest blogging Outreach participating in forums leaving fallible comments and so on. So all these together constitute a good digital marketing strategy Other aspects such as social amplification reviews and Prime mentions also play an important role when it comes to off-page signals the quality of links pointing to your website remains one of the top three signals taken into To account when Google ranks. So the website does consider this guy's backlinking your content or backlinking to your website to play an important role in generating leads as well as generating sales for your company Google considers backlinks to be similar to a vote. I think most of you know how the voting system is a vote of confidence that shows that someone else outside your website trusts your content and beliefs. It's valuable enough to link it back to you. So

This is how you can generate more traffic on your website. Site by not just optimizing the content that is present on the screen. You can do it off the screen and technical SEO is also an important factor Some major factors or some most commonly used SEO techniques would be battling like I mentioned manual links Building self-created links social sharing guest blogging and brand mentions. So this was part of a brief introduction to what is off-page SEO now moving on. Let's understand the parameters to compare these two optimization techniques. So I have noted down a few points or few parameters based on which I'll be comparing both these SEO techniques firstly I'll compare them based on the agenda and then the goal and then we'll talk about the strategy which they use and which one has more weight. Is it on the page-or off-page? Which one is used the most? Okay, and also finally, I'll compare them based on the result generation of how

Magic the results on pole piece optimization techniques. So let's compare these both based on the parameters that are mentioned.

So the main agenda of on-page SEO describes the changes that can be made to your website. This includes the copy page title meta description header tags and HTML code whereas the off-page SEO use agenda relates to any other SEO practices that occur outside your Website, It includes link building social media marketing, and influencer marketing. Now. What is the goal of using on-page and off-page SEO? I can say the common agenda for this is generating traffic and getting noted on the Google search engine. Each technique has a different goal of its own. So on-page SEO mainly deals with driving relevant traffic to your website. It is intended to make it easier for visitors and search engines.

James to understand the nature of your website as well as navigate the content and the structure corresponding to it. Whereas off-page SEO helps to improve your website. Overall Authority This off-page SEO is designed to improve the overall authority of your website and help build your reputation as a valuable resource to other users. So this is exactly how they differ based on their goal. As I mentioned the common goal is to drive. Five more traffic and generate possible leads, but you can see that the goal of on-page SEO is slightly different from that of off-page SEO, and talking about the strategy in which these techniques follow on-page SEO deals with research best practices and competitor analysis. It is always driven by research in proper and relevant keywords for your audience and the latest best practices of compiled ins with the search engine.

One of them as well as using a Content Gap analysis to see which keywords. Your competitors are using it to rank on the search engines. Whereas SEO follows the strategy of backlink research social media and influencer marketing off-page SEO deals with backlink research tools. It also helps you get the inside of where your audience is present on social media and help find the top. Writers bloggers and Publishers onto your feet. Okay. So this is a strategy that both of these optimizations follow Now the next one is which weighs more you think on-page SEO comes in handy or off-page SEO. Let's find this out on the page. SEO should be the first point of focus as it is more controllable and sets a solid foundation for engaging and converting traffic that comes from backlinks and

Of beach tactics, they have all the features. You should be prioritized once on-page optimization or on-page SEO takes place and you're confident about your website. And also you can please your visitors as well as the search engine. Okay. So this was about which one weighs more I think the on-page has a lot of capacity to drive more traffic on your website rather than off-page. But also you should not forget about the off-page SEO tactics as well. Well, just because people get to see what was present on the screen. That doesn't mean people who don't know about your content should not get to know about it. So back Lincoln is also necessary off-page. SEO is also necessary for your business growth now talking about the last parameter. That is the result. How long do the results take to show an effect on-page SEO takes more time to register with the search engines as new or updated Pages must be drawn and indexed again before their impact is felt in the ranking. So this will take a lot of time guys, even in our case when we write blogs. They just don't show up on the first page. As soon as we publish them. It will take its time. You need to push it. You need to promote the product. You need to Market your product. Right only when this is done you're going to get proper results talking about off-page SEO Off-page SEO has a lot of potential to move the needle faster as you can Leverage The Power of domains that already have high Authority and

Influencers with a wide audience. So once you know that the content is created you know that your on-page SEO is perfect. You can go for off-page SEO to make this on-page SEO rack. So it is in your hands as to which one you should focus on more generally both on and off-page solutions are implemented to improve the search engine placement. But Google ranks your website for search and the two most important signals. They use our high quality. 80-page content and Link building. So this reflects the shared value of your on-page and off-page SEO and the combination of these both in the marketing field would change your cardio or would change your fate. Okay. So focus on both of these I would say if you are into digital marketing, this was the major difference between on-page and off-page SEO Also with this, we come to the end of this video on the page versus off-page SEO if you have

Queries related to any of the topics that are being discussed. Feel free to reach out to us and to comment on them in the comment section below and we'll get back.